Tim Böhm
Creative Director, Communications Director, Account Director & Founder

As founder and sole owner of 2B Advertising & Design, Tim is committed to achieving the best outcomes for 2B’s clients and he is accountable for the high standard and quality of all final creative work that is produced at 2B. He is involved in every aspect of client brand management, and strategically plans communications and implementation. He ensures that all creative communications are innovative, achieve the desired results and are on brief.

Tim works closely with all 2B’s clients to interpret their communication objectives and goals. Once the objections and goals are locked in, Tim and the 2B team will develop possible proposed creative approaches, solutions and treatments that align with meeting those objectives and goals. This involves gathering research to understand business; developing proposals and estimates; developing the creative approach; developing project plans; concept development and visualisation; scheduling, allocation, and management of resources. Tim works closely with the studio manager and digital production manager to manage the workflow in the studio. Tim is responsible for managing client change requests quickly and efficiently while being aware of lead-in time and impacts on project delivery. He oversees projects from start to finish to ensure clients are satisfied and receive their desired result. He identifies opportunities to grow the business while maintaining levels of service and delivery. Tim is dedicated to ensuring 2B produces work that is not only visually appealing but also conceptually functional. It is Tim’s enthusiasm and commitment that is the driving force behind 2B’s success. Tim is involved in all creative projects produced by 2B. He has a very hands-on approach, getting involved in every aspect of projects and ensuring the best possible solutions are found and implemented every time, and on budget. He initiates and motivates creative ideas for and from those involved in the creative process in the 2B studio, with clients, and external third parties as needed.

Tim has embraced emerging digital technologies and provides online and social media strategy advice to government. He helps clients to select the right messaging and content strategy that resonates with the identified target market with the appropriate platform. He understands how to leverage social media marketing for listening and engaging, not just broadcasting.

Linda Rosin
Studio Manager, Senior Typesetter, Communications Strategist

Linda wears a few hats in the 2B studio. As well as being an excellent Studio Manager, Linda is an exceptionally experienced Typesetter, with over 18 years experience working on Annual Reports and large publications. She has excellent attention to detail and applies a patient methodology to large projects. Linda worked for some of Canberra biggest design studios before taking a break to start a family. Linda has a keen eye for detail and the patience to work through even the most complicated brief. 2B is lucky to have her multi-skilled talents as part of the team.

As 2B studio manager, Linda can quickly adapt to change, she thinks quickly and uses her initiative to get the best possible outcomes for projects and clients.

Linda is involved with all 2B projects, including strategic overview, scheduling, client satisfaction/liaison, as well as proofreading and desktop publishing on specific jobs. Linda liaises between suppliers and 2B personnel. In addition to studio management, Linda works with Tim to implement project management processes and tools, such as project timelines, and ensures that all projects go through the internal 2B quality control steps before being presented. She works collaboratively with Tim on the important tasks of project management, quoting, budgeting and invoicing and post project analysis reports.

Lauren Mitchell
Senior UX Designer/Graphic Designer, Copywriter

Lauren is a talented creative digital and print designer who understands that a balance between strong ideas, creative flair, good relationships, and a positive character is a recipe for successful design solutions. She is passionate about design and focuses on creating meaningful and eye-catching designs.

Her passion for ideas doesn’t stop at a visual level Lauren is also our in-house copywriter, drawing on her University creative copy writing electives she completed as part of her degree. She has successfully been writing copy for 2B clients for the past 18 months and loves the challenges and rewards it brings.

Lauren joined 2B shortly after completing her Bachelor of Graphic Design from the University of Canberra. Her enthusiasm towards her work means that she continually produces outstanding designs.

Lauren has a keen eye for detail and the patience to work through even the most complicated brief. She is technically meticulous with excellent design and typesetting skills. Lauren can either be involved with a project from start to finish, or oversee and ensure projects are of a high design standard and meet the client’s brief.

Lauren works both individually and in tandem with the 2B team to effectively communicate and coordinate projects. Lauren has an excellent and extensive understanding of, and experience in, corporate branding, layout, colour theory and typography in both print and digital media. With strong attention to detail, Lauren consistently delivers projects on time and to budget.

Nick Jagad
2B Web Developer & Programmer

Nick is a technology expert with almost 5 years of experience in design and development of web-based applications. He has both traditional and contemporary technology experience in the online world. As our web development go-to guy, he has great technical experience as a PHP (Wordpress, Drupal) Developer. He has vast experience in developing various type of websites and platforms.

Nick is also experienced in theme customisation, plugin creations and designing graphics where and when needed. Nick rounds out our capability to fully service our clients by providing excellent web design and development solutions.

He has comprehensive experience in HTML conversion, providing tagged PDFs and RTF creation from InDesign, PDF and other files. Nick’s skills, combined with superior technical expertise, makes him a valuable member of the 2B team. He brings to the studio his enthusiasm for problem-solving. Nick keeps a close check regarding all the latest possibilities and technologies that may help 2B current and future clients.

Elizabeth Henderson
Digital Production Manager, Content Director, Community Manager

Elizabeth has the prize for the longest job title at 2B. They might seem like many different jobs, but they all relate to each other. Each role fits nicely into our agile 2B workforce.

Elizabeth is involved with the allocating, scheduling and managing of digital jobs in the studio. She liaises between 2B personnel, platforms, social channels and community managers. She works collaboratively with Tim on the essential tasks of project management, quoting, budgeting and invoicing, and post-project analysis reports.

Elizabeth’s responsibilities include the coordination and completion of digital projects on time, within budget and within scope. She sets deadlines, assigns duties, and monitors and summarises progress of projects. As content director, Elizabeth oversees and manages 2B’s social media community managers, and works with clients and the 2B team to develop content that is engaging, appropriate and on message and brief.

Sophie Easterby
Graphic Designer
Sophie is a passionate graphic designer that applies creativity, efficiency and a positive attitude to create seamless design solutions. She produces design that utilises outstanding visuals to effectively communicate the desired message.

Sophie became a part of the 2B team during her last semester studying a Bachelor of Visual Communication at the University of Canberra. She majored in marketing communication where her passion grew for all things design and the comprehensive process of delivering effective design solutions.

She has vast experience in producing digital solutions with widespread knowledge in branding, typography, and layout. Her fresh take delivers modern and innovative design that suits the client brief.

Maddie Sinclair
Copy editor, proofreader

Maddie is our professional editor, proofreader and copywriter. She has a thorough grasp of the English language, microscopic attention to detail, great word flow, and incredibly high standards when it comes to consistency of language and design, typos and English grammar. Maddie’s eagle eyes ensure your work is correct, consistent, professional and well presented. She will proofread the text letter by letter, and word by word, to check for typos, punctuation, grammar, context and design consistency.