Creative Director, Communications Director, Account Director & Founder
As founder and sole owner of 2B Advertising & Design, Tim is committed to achieving the best outcomes for 2B’s clients and he is accountable for the high standard and quality of all final creative work that is produced at 2B. He is involved in every aspect of client brand management, and strategically plans communications and implementation. He ensures that all creative communications are innovative, achieve the desired results and are on brief.
Tim works closely with all 2B’s clients to interpret their communication objectives and goals. Once the objections and goals are locked in, Tim and the 2B team will develop possible proposed creative approaches, solutions and treatments that align with meeting those objectives and goals. This involves gathering research to understand business; developing proposals and estimates; developing the creative approach; developing project plans; concept development and visualisation; scheduling, allocation, and management of resources. Tim works closely with the studio manager and digital production manager to manage the workflow in the studio. Tim is responsible for managing client change requests quickly and efficiently while being aware of lead-in time and impacts on project delivery. He oversees projects from start to finish to ensure clients are satisfied and receive their desired result. He identifies opportunities to grow the business while maintaining levels of service and delivery. Tim is dedicated to ensuring 2B produces work that is not only visually appealing but also conceptually functional. It is Tim’s enthusiasm and commitment that is the driving force behind 2B’s success. Tim is involved in all creative projects produced by 2B. He has a very hands-on approach, getting involved in every aspect of projects and ensuring the best possible solutions are found and implemented every time, and on budget. He initiates and motivates creative ideas for and from those involved in the creative process in the 2B studio, with clients, and external third parties as needed.
Tim has embraced emerging digital technologies and provides online and social media strategy advice to government. He helps clients to select the right messaging and content strategy that resonates with the identified target market with the appropriate platform. He understands how to leverage social media marketing for listening and engaging, not just broadcasting.